CH&M, Having successfully launched over 5 brands and services, the CH&M family decided they wanted to bring to life a simple product from the ground up. Armed with a proven market and go-to strategy, they felt that entering the water bottle market would be a safe first direction, especially when the water bottle market is flooded with bottles with no mission or sense of utility. 

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Entering a market that seemingly had everything under the sun, CH&M  and Objex sought to make a unique brand with quality products that would make people pause and take for a moment to have a conversation with someone for the first time, and have a VIDL moment.