-CONCEPT IDENTITY - INDUSTRIAL DESIGN - MECHANICAL ENGINEERING -
INITIALLY, OUR CLIENT SOUGHT TO ENHANCE THEIR JELL-O SHOT DISPENSER BY TRANSITIONING FROM OFF-THE-SHELF PARTS TO A CUSTOM-DESIGNED SOLUTION. THROUGH OUR DISCOVERY ACTIVITIES, WE UNCOVERED A NEW POTENTIAL CUSTOMER BASE AND AN OPPORTUNITY TO INTRODUCE A UNIQUE CULTURAL ELEMENT. BY DESIGNING A FORM FACTOR THAT ENSURES ACCURATE LIQUID VOLUME AND MAINTAINS A VENT LIQUID-FREE STATE IN ANY POSITION, AND COMBINING IT WITH A LEAK-FREE TIP THAT ACTIVATES ONLY WHEN DEPRESSED, USERS CAN DISPENSE SHOTS WITHOUT THE FEAR OF SPILLS. MOREOVER, BARTENDERS CAN SEIZE THE OPPORTUNITY TO UPSELL WHILE STREAMLINING THEIR WORKLOAD.
CULTURE IN THE MAKING
AS DESIGNERS WE ARE IN THE BUSINESS OF REFLECTING AND SOMETIMES GENERATING CULTURE. NOW YOU CALL THE SHOTS!
MATCHING PRODUCT BEHAVIOR WITH EXPECTATIONS OF HOW THINGS WORK
ENGINEERING MAGIC
PRECISE DESIGN PREVENTS OVERFILLING
NO SPILL
PERFECT FILL
“Most people spend their time going around problems than trying to solve them”.
- Henry Ford