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INDUSTRIAL DESIGN   -  DFM

Some experiences only a mother can share.

Frustrated with the market options of pacifiers that miss the mark for biomimicry and result in underdeveloped newborn mouths, our clients sought to create a new pacifier that acted much more like mom.  Through experimentation, they landed on a unique shape and material combination that proved to work for baby. With a verified concept and moms in mind, they needed to take their idea and make it into reality.  Objex both discovered on-trend styles and provided an innovative approach to design for manufacturing that ultimately helped to create a human-centered solution never before seen in the industry.

Materials matter:

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like mom

Mimicking skin and soft tissue meant understanding silicon. Two durometers were chosen that allowed for the stretch and firmness most like mom.

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“It is the nature of intuition to spark and guide creativity, and it's an essential ingredient for anything "new" to happen in the world at all.”

Maggie Macnab