- TREND RESEARCH -BRAND IDENTITY - INDUSTRIAL DESIGN -
Sometimes there are multiple answers to the same question. When our long-time client of 18 years, Antennas Direct, came to us they asked...How can we leverage proven rock-solid antenna cores that have become commonplace into sleek, modern and sophisticated products? We answered by developing a product line at three different price points that redefined the flat antenna into something that works with the decor instead of against it.
It's all about shades of gray
Through extensive research and discovery, we derived the ideal direction. We observed an established trend in fabric-covered tech, which inspired us to create an antenna that seamlessly integrates into your living room. We've fused cutting-edge technology with the cozy familiarity of fabric, ensuring that it's a natural fit for your stylish living space. To amplify this sense of comfort, we've chosen gray tones, providing a subtle and non-intrusive aesthetic that harmonizes with a wide range of room colors.
WHere you put it...
During Discovery, we use questionnaires to help us understand the common places people hang their TV antenna. This invaluable insight guided our design efforts. Understanding the context, we focus on the form and led us to challenge the functionality. It was apparent that a portrait-type format was more complimentary to the proximity of the TV and possessed a lower visual tension with the cord interaction. After performance testing confirmed no loss with this orientation change, we were freed to transform imbalance into harmony, disrupting a stale market and reviving a brand.
WHo is it for?
Designed with the modern mindset in mind, these antenna cater to the tech-savvy individuals at the intersection of the millennial and Gen Y generations. In a world driven by immediacy, fashion, and the desire for connection, our design seamlessly integrates into their lifestyle.
fabric on tech continuing to gain traction
Home Electronics are moving from ultra techy and cold to more warmer and inviting forms
We believe typical white or black antenna options create way too much contrast when mounted on most popular wall colors.
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"There is no one path. No one journey. It doesn't exist. It's like a finger pointing at the moon. Do not concentrate on the finger or you will miss all of the heavenly glory"