INDUSTRIAL DESIGN - MECHANICAL ENGINEERING

Tearing tape is easy until it is turned on its side

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Space in the kitchen is often crucial and countertop space is sacred. When it was determined that placing the tape alongside the wall was critical to saving space in the kitchen, it quickly became apparent that tearing tape in this position wasn't just a pull and rip exercise. Not yet, at least. Through a number of discoveries and several prototypes, a unique tooth profile emerged that displayed flawless performance no matter how the tape was torn or how much tape was wanted. Sticking to our vision of creating a simple, cost-effective, and multi-functional design, we solved the problem, completed the CAD, and supported the design through the manufacturing process.