Products that are not designed for durability contribute to a throw away society and ultimately distract from the brand. This violation of trust between producer and consumer causes bloat in the overhead of the business to have large customer service and other counter measures to products that break or are disposable. This erodes the brand. Our approach to product design seeks to think about use and abuse, upfront cost and quality, while maintaining design aesthetics that are on trend but not subject to fad. As a result our designs remain relevant in the market and in the lives of our clients customers building brand loyalty and expanding our clients market share.