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- INDUSTRIAL DESIGN -
4 YEARS INTO THE MARKET, GUARDZILLA STILL CONTINUED TO LEAD THE PACK FOR HOME SECURITY CAMERAS, WHILE MAINTAINING ITS POSTION AS ONE OF THE TOP THREE SELLING CAMERAS AT BEST BUY. WITH THIS SUCCESS, THE GUARDZILLA TEAM WAS LOOKING TO RELUANCH THEIR FLAGSHIP DEVICE WITH A SMALLER AND HIGHER DEFINITION CAMERA. IT WAS ALSO TIME TO EVOLVE THEIR BRAND WITH THE TEAM WHO ORGINAL STARTED EVERYTHING, OBJEX DESIGN.
THE ORIGINAL
WHAT LAUNCHED GUARDZILLA, WAS THEIR ORIGINAL GZ-INDOOR, THIS FUN, PLAYFULL BUT MODERN STYLE MADE A POINT TO STAND OUT IN A SEA OF PRIMITAVE SHAPES ALREADY ON THE MARKET.
SO, HOW TO EVOLVE A BRAND?
BRAND LANGUAGE
PLAYFULL / MODERN / TECH
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”
JEFF BEZOS
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