- TREND RESEARCH -BRAND IDENTITY - INDUSTRIAL DESIGN -
In a crowded market, it is sometimes hard to find a point of differentiation. However, by carefully analyzing the market, performing expert observations, and listening carefully users, a fresh perspective can pave the way for real brand identifiers and point to innovations.
standing out vs
sticking out
In the competitive landscape of medical imaging technology, I analyzed existing models positioned along a spectrum from flamboyant to overly simplistic. This approach allowed me to identify a sweet spot that marries innovation with accessibility. By aiming for a design in the middle, we create a product that is visually engaging and meets the practical needs of healthcare professionals, enhancing user experience and adoption.
chosen path
This mood board contrasts aesthetics in tech design using iconic archetypes. The left side represents a lighter, friendlier vibe, embodied by approachable products that evoke trust and warmth—ideal for user-friendly medical technology. This side emphasizes accessibility and comfort for users in high-stress environments. Conversely, the right side symbolizes techy but harsher designs that convey strength and precision, risking alienation. Our goal is to blend these elements, creating a product that is both inviting and cutting-edge.
Form followed function
These sketches represent initial ideas, allowing for creative exploration and experimentation with form and functionality. Each CAD layout further refines these concepts, demonstrating practical approaches to manufacturing and assembly. This iterative process ensures that we balance innovative design with feasibility, paving the way for a product that is not only visually compelling but also structurally sound and efficient.
Genius in its simplicity
In design, true innovation often lies in simplicity. This approach strips away unnecessary complexity, allowing the core functionality to shine through. By prioritizing intuitive use and clean lines, we create a product that resonates with users and enhances their experience. A simple design not only facilitates ease of use but also fosters clarity and focus, making it easier for users to engage with the technology. This commitment to simplicity is what sets our product apart, demonstrating that sometimes less is indeed more.
“Instead of worrying about what you cannot control, shift your energy to what you can create."
-Roy T. Bennett