-CONCEPT IDENTITY - INDUSTRIAL DESIGN - MECHANICAL ENGINEERING -
INITIALLY, OUR CLIENT SOUGHT TO ENHANCE THEIR JELL-O SHOT DISPENSER BY TRANSITIONING FROM OFF-THE-SHELF PARTS TO A CUSTOM-DESIGNED SOLUTION. THROUGH OUR DISCOVERY ACTIVITIES, WE UNCOVERED A NEW POTENTIAL CUSTOMER BASE AND AN OPPORTUNITY TO INTRODUCE A UNIQUE CULTURAL ELEMENT. BY DESIGNING A FORM FACTOR THAT ENSURES ACCURATE LIQUID VOLUME AND MAINTAINS A VENT LIQUID-FREE STATE IN ANY POSITION, AND COMBINING IT WITH A LEAK-FREE TIP THAT ACTIVATES ONLY WHEN DEPRESSED, USERS CAN DISPENSE SHOTS WITHOUT THE FEAR OF SPILLS. MOREOVER, BARTENDERS CAN SEIZE THE OPPORTUNITY TO UPSELL WHILE STREAMLINING THEIR WORKLOAD.
the right tool for the job
AS DESIGNERS WE ARE IN THE BUSINESS OF REFLECTING AND SOMETIMES GENERATING CULTURE. NOW YOU CALL THE SHOTS!
MATCHING PRODUCT BEHAVIOR WITH EXPECTATIONS OF HOW THINGS WORK
Hank installs fabric walls all day long with hands above is shoulders over 80 percent of his shift. Until our design he had to use heavy overweight tools with very poor ergonmics. Our goal was to to provide Hank with a tool designed to relive stress on his shoulder, elbow and hand joints reliving Hank of undue pains and boosting productivity.
“Most people spend their time going around problems than trying to solve them”.
- Henry Ford