INITIALLY, OUR CLIENT SOUGHT TO ENHANCE THEIR JELL-O SHOT DISPENSER BY TRANSITIONING FROM OFF-THE-SHELF PARTS TO A CUSTOM-DESIGNED SOLUTION. THROUGH OUR DISCOVERY ACTIVITIES, WE UNCOVERED A NEW POTENTIAL CUSTOMER BASE AND AN OPPORTUNITY TO INTRODUCE A UNIQUE CULTURAL ELEMENT. BY DESIGNING A FORM FACTOR THAT ENSURES ACCURATE LIQUID VOLUME AND MAINTAINS A VENT LIQUID-FREE STATE IN ANY POSITION, AND COMBINING IT WITH A LEAK-FREE TIP THAT ACTIVATES ONLY WHEN DEPRESSED, USERS CAN DISPENSE SHOTS WITHOUT THE FEAR OF SPILLS. MOREOVER, BARTENDERS CAN SEIZE THE OPPORTUNITY TO UPSELL WHILE STREAMLINING THEIR WORKLOAD.