- TREND RESEARCH -BRAND IDENTITY - INDUSTRIAL DESIGN -
Objex partnered with Brightest Bio to design a cost-effective, brand-forward enclosure for their desktop assay reader—balancing blackout optical zones, robotic loading capability, and intuitive user access, all while aligning with advanced functional and aesthetic interface requirements.
FOUNDATION
First we explored four unique enclosure approaches to help Brightest Bio balance structure, cost, and design—each tailored to their needs.
Distinct, not distracting
We analyzed competitor aesthetics to find Brightest Bio’s sweet spot—distinctive but professional, avoiding extremes of flashy styling or clinical blandness.
Form followed function
Next, we explored form and interface, developing enclosure concepts that balance identity, usability, and manufacturability through refined sketches and functional layout studies.
Genius in its simplicity
In design, true innovation often lies in simplicity. This approach strips away unnecessary complexity, allowing the core functionality to shine through. By prioritizing intuitive use and clean lines, we create a product that resonates with users and enhances their experience. A simple design not only facilitates ease of use but also fosters clarity and focus, making it easier for users to engage with the technology. This commitment to simplicity is what sets our product apart, demonstrating that sometimes less is indeed more.
"Simplicity is the ultimate sophistication."
-Leonardo da Vinci