BRAND IDENTITY - INDUSTRIAL DESIGN - ENGINEERING
Objex partnered with First Flight Waterfowl to develop a cost-effective, field-proven propulsion system—integrating seamlessly with existing decoys while balancing waterproofing, intuitive attachment, and realistic motion for improved performance in demanding hunting environments.
ADVANTAGE
A device like this enhances realism in decoy spreads, increases duck attraction, and reduces manual effort—giving hunters a strategic advantage.
INSPIRATION
This research board explores the rugged lifestyle and gear of modern waterfowl hunters—blending tactical, recreational, and utilitarian influences from boats, trucks, firearms, and kayaks to guide product design language.
From Components to Field-Ready Concept
Duck Drifter evolved from basic components—motor, battery, and board—into a refined, compact design. Sketches explore attachment, waterproofing, and performance-driven form optimized for real-world use in waterfowl hunting.
Designing the Details
Engineering development—testing component layout, cable routing, and internal volumes. Iterative CAD work refined tolerances, venting strategies, and assembly paths to balance manufacturability, waterproofing, and functional integration.
Propelled by Purpose
Objex partnered with First Flight Waterfowl to design a rugged, water-ready propulsion system for duck decoys. The team explored concepts, engineered a compact internal layout, and refined the attachment method—resulting in a reliable, intuitive, and field-tested product that brings natural motion to decoy spreads for improved hunting success.
“Adapt or perish, now as ever, is nature’s inexorable imperative.”
-H.G Wells