In 2010, RedwoodVentures was launched as a brand-spanking-new toy company with a wealth of past sales/marketing experience and plenty of raw, conceptual product ideas, plans and dreams for the future. It was RV’s immediate good fortune to be introduced to OBJEX DESIGN who welcomed the challenge and turned those initial concepts/dreams into actual creations. Since that time OBJEX’s creative direction has been instrumental in most if not all, of RV's Brand launches. In addition to OBJEX DESIGN’s unimaginable creativity they exemplify the term “ team players” with their honesty, integrity, transparency, accessibility, attention-to-detail and their “can-do” attitude. To put in perspective, OBJEX DESIGN, has been and remains, RedwoodVentures Creative “Right Arm”.